There is no better time to visit Malaysia than now, as Islamic Tourism Month (ITM) 2025 returns for its fourth edition.
Taking place from 18th August to 30th September 2025 throughout the country, this year’s campaign showcases the rich lens of the organizer’s Muslim-Friendly Tourism and Hospitality (MFTH) initiative.
This campaign will let both local and global travelers rediscover the country and all its beauty, diversity, and warmth, as the country continues to shine as the leading Muslim-friendly destination.
Malaysia, A Leader in Muslim-friendly Tourism
This marks a decade of consecutive recognition by Global Muslim Travel Index (GMTI) 2025, one that is solidified by the country’s foundation of progressive tourism policies, which includes accessible prayer facilities, inclusive travel experiences, and widespread availability of halal food.
Malaysia was also recognized as the Top Muslim Women-Friendly Destination of the Year in Halal in Travel Awards 2023, making it a safe destination for Muslimah who are traveling solo or in like-hearted ladies group.
Eight Vibrant Sectors To Explore Throughout ITM 2025
This year’s campaign unfolds across eight tourism sectors that are inclusive, meaningful, and personalized to all types of travelers.
Whether you’re a local, a traveler coming in from abroad, a family, a Muslimah solo traveler, an enthusiast, an entrepreneur, or somebody simply wanting to discover, here are the eight sectors one should experience throughout ITM 2025:
- Mosque Open Day
- Accommodation
- Travel Packages
- Spa, Wellness, and Healthcare
- Food and Beverages
- Events and Exhibitions such as Global Halal Summit (GHaS) (16 to 18 September 2025) and the Malaysia International Halal Showcase (MIHAS) (17 to 20 September 2025)
- Shopping and Retail
- Tourism Products and Theme Parks
The tourism campaign is not exclusive to just Muslims, as Muslim-friendly also means inclusive to all.
Mosque Open Day Signature Program – An Inclusive Experience for All
The heart of this year’s ITM 2025 is none other than its Mosque Open Day program.
Selected mosques across the nation will run guided tours, community-driven exhibitions, and activities for the public. And one doesn’t need to be a Muslim to even experience this.
This is aimed to showcase the social significance of mosques in Malaysia’s everyday life through inclusivity, cultural exchange and the historical plus spiritual side of each mosques.
Collaborate as an ITM 2025 Partner in lieu with Upcoming Visit Malaysia 2026 Year & Malaysia’s Chairmanship of ASEAN 2025
The organizer, Islamic Tourism Centre (ITC) is inviting all travel and hospitality players across the nation to join the movement as official ITM 2025 partners.
“As the Muslim-Friendly Tourism and Hospitality (MFTH) ecosystem continues to expand, ITM offers a timely opportunity to showcase products and services that are inclusive, values-driven, and culturally relevant, all while driving real business impact,” acting Director-General of ITC, Nur Alyssa Coraline Yussin said.
In line with Malaysia’s Chairmanship of ASEAN 2025 and the journey to welcome Visit Malaysia’s (VM2026), ITM2025 is a timely space that could expand the local high-value travel segment and deepen regional tourism collaboration.
This further positions Malaysia as the gateway to an experience-rich and inclusive tourism across Southeast Asia.
ITM 2025 is open to all tourism and hospitality players, including:
- Hotels & Resorts
- Mosques
- Spa & Wellness Centres
- Event Organisers
- Theme Parks
- Training Providers
- Shopping Malls
- Any tourism businesses offering Halal or Muslim-friendly products and services
- Retailers
Register as official ITM 2025 partners via this form.
ITM TikTok Challenge to Win a Holiday Package to China or An Exclusive Sailing Getaway!
For content creators, the much-beloved ITM TikTok Challenge is back and this year, the prizes are bigger and much more enticing.
With three simple steps of Visit, Video and Viral, plus the hashtag #ExperienceITM2025, TikTokers can stand a chance to win prizes more than RM50,000.
This includes a holiday package to Xi’an, China, and an Aroya Cruises exclusive sailing getaway.
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