Discover Women in Wellness, Muslim-friendly Postnatal and Traditional Confinement This ASEAN Spa, Wellness & Care Convention 2025

The ASEAN Spa, Wellness & Care Convention 2025 was officially launched today by Chua Choon Hwa, Deputy Secretary General for Ministry of Tourism, Arts and Culture Malaysia (MOTAC), and Dato Hafsah Hashim, Founder and Chairperson of the Women Leadership Foundation (WLF).

Held at World Trade Centre, Kuala Lumpur from July 21 until July 23, this regional 3-day convention was established to elevate ASEAN wellness and serves as a momentum in lieu to the up-and-coming #VisitMalaysia2026.

“Wellness businesses, particularly those led by women in the care economy, are not just contributors to GDP; they are quiet engines o f resilience, innovation, and inclusive growth,” said MOTAC’s Deputy Secretary General.

Organised by Spaveda Solutions, ASWC 2025 brings together regional leaders, wellness
practitioners, government stakeholders, and investors under the banner of “ASEAN Wellness Rising: Talent. Traditions. Transformation.”

Here are some of the highlights throughout this year’s convention.

RM1 Million Project to Build Myanmar’s Spa From The Ground Up

Welcoming delegates and speakers from across ASEAN and beyond, including Singapore, Myanmar, Indonesia, the Philippines, Estonia, South Korea, the United States, and Malaysia, one country stands at the center of the crowd, that is Myanmar.

Today’s distinguished guests saw the Memorandum of Understanding (MOU) signing which signifies ASEAN commitment into building Myanmar’s Wellness Industry from the ground up.

“This project underscores our commitment to regional empowerment and sustainable wellness ecosystems,” said Puan Hana Halim, Founder of Spaveda Solutions. She also showcased
Urutan Malaysia (Malaysian Massage), a tourism product of MOTAC during the launch.

First Ever Postnatal Confinement Care Forum in Malaysia

Another highlight of this year’s ASWC is the first ever Postnatal Confinement Care Forum.

The forum aims to nurture the next generation of ASEAN’s wellness leaders and professionals to ensure the sustainability of our culture, heritage, and traditions in the area of massage, wellbeing and care. It also hopes to position ASEAN as a global force in integrated wellness, spa, and postnatal care.

Through engaging in vital discussions on women’s health and mental wellness, ASWC 2025 becomes the platform that honors traditional healing practices, explores groundbreaking postnatal care innovations, and navigates the evolving world of touch therapy and product retailing.

Muslim-friendly Beauty Promotions Galore & Who Should Come?

From essential oils to resort-style massage tools, HIFU treatment options and all sorts of high-end beauty devices, this is the place to be in Kuala Lumpur for anybody in the categories below;

• Spa, Beauty & Wellness Entrepreneurs
• Traditional Healers & Trainers
• Career Seekers & Therapists
• Investors, Policymakers, and Educators

Don’t miss out on tomorrow’s last day program at the Convention. Some wonderful selections in beauty and wellness await and who knows, you might stand a chance for a free massage – which everybody needs!

Check out this reel to find out what are the promotions in store for those coming by on the 23rd!