Once a trend, solo travel has now become mainstream.
Recently, Scoot – Singapore’s low-cost airline – revealed the upwards trend in solo travel across the region in a white paper it has commissioned. Over 5000 respondents across five countries within Asia-Pacific (APAC), namely Malaysia, Singapore, Indonesia, Thailand and Australia.
Here are some of the things that we’ve learned from this white paper of today’s self-directed explorer:
The Age Group Taking the Lead & Number of Times They Embarked on Solo Trips in The Past Year
The survey revealed that:
- Milennials (51%) are taking the lead at this shift, and they are the largest age group of current and aspiring solo travelers.
Credit: Scoot’s Unpacking The Solo Travel Trend - 6/10 respondents (62%) took multiple solo trips in the past year. And nearly a third (32%) of these travelers embarked on three or more trips within that time frame. Additionally third of them enjoy extended vacations lasting more than eight days.
- Over a third of solo travelers are single, but that does not mean this style of traveling is exclusive to singles. 56% are married, and the remainder are divorced, separated or widowed (7%).
Malaysia, Japan, Thailand and Australia Top Travel Wishlist
58% of APAC solo travelers show strong preference to travel both internationally and domestically, but within the region. Meanwhile 27% prefer to travel only domestically and 15% prefer international travel.
The top destinations on their wishlist for the next 12 months?
With the exception of Australian respondents, where USA, UK and Canada remain popular choices; the rest of of APAC solo travelers prefer to travel within the region and the top travel wishlist are Japan (26%), Thailand (23%), Australia (21%) and Malaysia (17%).
From city breaks to culture and history, nature, beach and visits to family and friends, these are the most popular reasons why APAC travelers solo travel.
Prioritize Mental Wellbeing and Reconnecting with Oneself
The way people travel has evolved throughout the years. That means the behavior of these group of travelers has evolved from just a leisure activity to largely now seeking reflection and self-discovery.
Indeed, solo travel is a powerful way to unplug and prioritize one’s mental well-being.
- Respondents chose to solo travel because of 55% increased demands at work and home to a rising emphasis on personal well-being.
- 40% across the region cite that they’re inclined to solo travel because it is a catalyst as self-discovery and personal growth.
- 83% would recommend it to their friends, family and colleagues.
Online Community Reviews Are Key Priorities In Solo Travel Planning
While planning styles vary, main priorities like safety considerations (51%) and budget management (42%) play a role in helping these solo travelers making informed decisions about their trip.
They turn to online review platforms particularly on accommodation selections (57%) and flights help these group of travelers make informed decisions.
For in-destination activities, these travelers primarily consult to social media, family, friends and online community for reviews and recommendations.
Future Innovation To Enhance Solo Travel Experience
APAC solo travelers are financially independent. Most of them either work full-time or part-time. Hence, some potential improvements are found appealing:
- 30% shows interest in female-friendly seating options
- 17% value co-working space memberships.
- 37% solo travel apps with personalized itinerarires
- 34% solo traveler networks app. A recommended one is Muslimah Solo Travelers Community and its Connect Subgroup (for Meet Up, Travel Buddy, Host, Pet Sit etc) on Facebook, our sister site’s communities.
- 28% luggage forwarding services.
That being said, a more personalized experience are key areas for future innovation. These can highlight on increased connectivity, community support, better safety measures and personalized experiences.
Are you solo traveling soon?
