COTABATO CITY — In a historic milestone for the Muslim-majority Bangsamoro region, the Ministry of Trade, Investments, and Tourism (MTIT-BARMM) officially launched the 18th Regional Travel Fair (RTF) on Friday, August 14, at the Alnor Hotel and Convention Center.
Drawing regional and international tour operators, industry stakeholders, and key government leaders, the grand event marks a triumphant shift in how the region presents itself to the world.
Spearheaded by the MTIT Bureau of Tourism in partnership with the Phillipines Tourism Promotions Board (TPB), the weeklong event underscores the ministry’s relentless drive to elevate regional destinations, empower local micro, small, and medium enterprises (MSMEs), and spur sustainable economic growth.
The excitement goes on until tomorrow, with free admission welcoming the public to explore and celebrate.
A Cultural Celebration of Resilience and Peace
The morning kickoff ceremony transformed into a vibrant showcase of the region’s rich cultural heritage and local treasures. Leading the official MTIT delegation were inspiring Muslimah leader and MTIT Minister Farserina A. Mohammad and MTIT Bureau of Tourism Director Marites K. Maguindra.
Delivering his keynote message to delegates, BARMM Chief Minister Abdulraof A. Macacua reflected on the profound significance of hosting the prestigious event.
Hosting the 18th Regional Tourism Fair open doors for many Bangsamoro,” said Chief Minister Macacua.
“For many years, the story of BARMM was often associated with conflict. Today, we write another chapter in history, one that highlights our breathtaking landscapes and a resilient people who, despite difficult chapters, never stopped believing in peace and a better tomorrow.
Tourism is never just about places; it is always about the people.”
Macacua warmly challenged attendees to become ambassadors of the Bangsamoro narrative.
“May this Regional Tourism Fair allow all visitors to discover our region like never before. We hope that what you discover here inspires you to share our story, tell them about our rich culture, tell them about our history, and tell them about the beauty of BARMM.”
Bridging Markets, Forging Partnerships, and Open to All
Following destination presentations highlighting the immense potential of Basilan, Lanao del Sur, and Cotabato City, MTIT officials facilitated high-impact B2B networking sessions.
These intensive business meetings are designed to solidify commercial trade partnerships, curate competitive tour packages, and aggressively expand market access for homegrown tourism enterprises.
With the fair running through tomorrow with free entrance for all visitors, the event offers a wonderful opportunity for locals and travelers alike to immerse themselves in the rich culture, crafts, and destinations of the region.
Bangsamoro continues to tear down old paradigms—paving the way for sustainable tourism, inclusive economic opportunities, and a deeply unified narrative of peace and progress under the Muslim-friendly Bangsamoro banner.
Ruhfar Frontier Issue 1 – Sharifa Leung
An exclusive dispatch featuring Sharifa Leung—third-generation Muslimah Hongkonger and founder of Hani Halal—that features the intersection of international trade infrastructure, Halal market expansion and urban inclusivity from Hong Kong, Macau, Japan and Bangkok.
