If your feed is constantly filled with Korean dramas and Halal-friendly Seoul recommendations, get ready—because Seoul is coming straight to you!
The Seoul Tourism Organization (STO) is set to host “Seoul My Soul in Kuala Lumpur,” right here in Malaysia, specifically targeting travelers who are absolutely obsessed with K-Culture (that’s us!).
Malaysia is a hot spot for Korean tourism, driven by stable economic growth and the unstoppable global wave of K-Content popularity among the younger generation. The STO knows exactly where the excitement is, and this weekend, they are rolling out the red carpet to showcase why Seoul should be your next Halal travel destination.
When & Where to Catch the Seoul Vibe
Mark your calendar, Ruhfarians!
- Launch date: Sunday, December 7 (2025)
- Time: The official program kicks off at 4:00 PM local time.
- Location: The main square of Fahrenheit 88 in Kuala Lumpur, Malaysia.
- Pop-up period: Now until January 4th, 2026
What’s Happening? The Must-See Highlights
This is more than just an event stand—it’s a full K-Culture festival designed for the ‘MZ generation’ (Millennials and Gen Z, or as we know them, the heart of the K-wave fan base).
- Meet K-Tigers and Dance Teams: Get ready for some serious energy with a powerful Taekwondo performance by the world-famous K-Tigers, alongside celebratory stages by local K-pop cover dance teams.
- Seoul-Themed Photo Zones: Don’t miss the chance to grab the ultimate selfie! The experience zone features Seoul-branded photo spots, including a self-photo booth with Seoul’s official mascot, Hechi, and the city’s stunning promotional model, JENNIE of BLACKPINK. You can literally take a photo as if you’re Seoul’s official ambassador.
- Mayor Oh Se-hoon Appearance: Seoul’s Mayor will be on hand during the official program to introduce some of the city’s most iconic filming locations, like Namsan Tower and Dongdaemun Design Plaza (DDP)—perfect for adding to your travel itinerary.
- K-Snack and Swag Giveaways: You can create personalized postcards featuring Seoul attractions and snag some exclusive giveaway prizes, including the limited-edition K-pop Demon Hunters collaboration ramen (supported by Nongshim!).
- Win Big: The event features engaging lucky draw events with incredible prizes, including flight and hotel vouchers to make your Seoul dreams a reality!
According to Kil Ki-yeon, CEO of the Seoul Tourism Organization, this promotion is all about building closer engagement and showcasing the “wide range of cultural and experiential programs that encourage travel to Seoul.”
If you’ve been waiting for a sign to book that ticket to the land of morning calm, this is it! Head over to Fahrenheit 88 (directions here) this Sunday and unlock your inner Seoul traveler.
